The infection is spreading in the movie releasing this week.
ITCH! debuts in the U.S. tomorrow, April 21 on cable, satellite, Telco and digital from Trinity Content Partners and Seven Tales, and on UK digital today. Bari Kang wrote and directed, who also stars alongside Monica De Oliveira (who produced with Kang), Olivia Kang, Patrick Michael Valley, Ximena Uribe, Mia Ventura Lucas and Douglas Stirling. The synopsis: “In this gripping tale of survival, a horrific outbreak known as ‘The Itch’ spreads like wildfire, turning its victims into frenzied, self-destructive shells of their former selves. Jay [Kang], a widower grappling with grief and desperation, seeks refuge in a seemingly safe department store alongside his estranged young daughter, Olivia. However, the sanctuary they believed would protect them becomes a nightmarish trap, revealing that the true danger lurks among them. With the infection closing in and paranoia escalating within the group, Jay and Olivia are forced into a harrowing battle—not just against the outbreak outside, but against the darkness within human hearts when faced with survival. With every decision bearing the weight of life and death, they must confront their fractured bond and make brutal choices to stay alive, leading to an unimaginable climax that will leave you questioning what it truly means to protect those we love.”
