The minds behind the upcoming Mental Health and Horror: A Documentary and hit horror board game Mixtape Massacre have joined forces to create a t-shirt that says it all: “Horror. You’ve Been Missing Out.” The quote, from Michael Kennedy (who penned Blumhouse’s Freaky) was featured in a recent clip that was exclusively premiered by Bloody-Disgusting to promote the doc. The quote will be emblazoned across the shirts, the proceeds of which will be donated to NAMI, the National Alliance on Mental Illness. In short: killer merch for a great cause!
Says Jonathan Barken, the documentary’s writer/director: “When Freddie [Carlini] from the Mixtape Massacre team tweeted out that concept shirt design, my jaw dropped. It’s such a clever presentation and the perfect quote to cut – no pun intended – to the core of the message. Horror is a beautiful, varied, and wonderful genre, and everyone who dismisses it is missing out on all that it has to offer. I will wear this shirt with pride!
Carlini adds, “For me, horror has always been a place of comfort, community and safety. A sort of solace found within darkness. Something I believe this upcoming documentary will help shine a light on and hopefully change some people’s views of the horror genre. To be approached by and partner with the team from Mental Health and Horror on a fun piece like this for all the horror community, that also gives back to those struggling with mental illness, is a win-win that our team at Mixtape Massacre is proud to be a part of.”
Pre-orders for the shirt begin this Friday and will be open for two weeks. You can also support Mental Health and Horror: A Documentary on Kickstarter.