In this month’s issue of Rue Morgue, there’s a piece by yours truly on the resurrection of General Mills’ two long deceased Monster Cereals: Frute Brute and Fruity Yummy Mummy. In addition to the products’ reintroduction to the marketplace, fans can also pick up all five Monster Cereals – which of course also include Count Chocula, Franken Berry and Boo Berry – in both contemporary and retro-styled packaging.
Though they were slated for exclusive sale at Target stores in the U.S., some vintage-styled boxes have ended up north of the border. I was recently able to snag a box of each cereal from a speciality food retailer here in Toronto called The Nutty Chocolatier.
General Mills has done a fantastic job at reproducing the look of the vintage boxes, which were originally issued back in the 1970s and ’80s. The back of the packaging contains contemporary artwork; and the side flaps feature some great Monster Cereals trivia.
For some more Monster Cereal nostalgia, be sure to check out the collection of vintage animated television commercials on YouTube!